The Business Strategy Of Htc Corporation Essay - 1028 Words

The organization that I picked is HTC Corporation which is a multinational firm situated in Taiwan. The organization was built up in the year 1997 where it began as a unique equipment producer and design maker, designing and fabricating devices, for example, cell phones and tablets (Anonymous, 2016). For the previous years, the organization has been in operation; it is driven by their inventive thought which has empowered it to make an upper hand over different electronics organizations. The principle business opponents for HTC Corporation are Samsung Corporation which makes and markets distinctive assortments of electronics like Smartphones, Televisions, Laptops and Tablets; Apple Company specializes on iPhones and Techno Company. These organizations have offered a stiff rivalry henceforth the need to have a steady organization structure and also great advertising techniques to improve competitive edge (Edwards, J., 2014). 1. Which of the four multinational strategies is the MNE pursuing? HTC Corp. will adhere to its strategy of offering medium-to high-cost telephones, despite the fact that it has been attempting to contend in that price range in the midst of the expanding predominance of Apple Inc. also, Samsung Electronics Co. (Luk, L. what s more, Poon, A., 2012). HTC, producer of cell phones, reported they re not straying from the value-based pricing strategy that HTC says underpins their brand image and are pronouncing they won t offer cheap cell phones in spiteShow MoreRelatedThe Firm Htc Presentation Script1475 Words   |  6 Pagesthe firm HTC or some of you at this class could use their branded phone now. Let s start to think about the implication from the case study on HTC as a pioneer in smart phone industry. At first we are going to talk the purpose and course of this case. The second we gonna talk is the firm introduction, the third one is the summary of network industry and then we gonna analyze the main issue on this case and strategy of HTC. At the last, we gonna show the present business status of HTC. The firstRead MoreNokia s Analysis Report Comparison908 Words   |  4 PagesNokia’s Analysis Report in Comparison to Its Chief Competitors. Nokia currently has three chief competitors: Apple, HTC, and Samsung. All these firms operate in a similar market, offer similar products, and targets similar customers. It should also be noted that Nokia engage in multimarket competition because it competes with these firms in several product and geographic markets (Hitt, Ireland, Hoskisson, 2013). For the purpose of this paper, a competitor analysis will be conducted to assess theRead MoreHtc Company Analysis1904 Words   |  8 PagesRunning head: HTC CORPORATION 1 HTC CORPORATION INSHA SHAH UNIVERSITY OF AKRON Running head: HTC CORPORATION 2 HTC AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart phone manufacturer founded in 1997 and based in Taiwan, as an outsourcing company. HTC Corporation prides itself on offering open source mobile phones which are easy for both developers and users, and has quickly established its reputation as a leading company behind many of the marketsRead Morehtc inc five forces analysis2683 Words   |  11 Pagesï » ¿ UNIVERSITY OF WALES INSTITUTE, CARDIFF Master of Business Administration MBA 402 STRATEGIC MANAGEMENT Assignment 1 Lecturer: Lucky Cheong Student Name: Ngo Si Hien Student ID: 1106/8578 Submission Date: 7th May 2012 Word count: 2,519 words Table of contents I. Industry background and five force model 3 a. Company’s product and segment of industry 3 b. Demand elasticity of various products 3 c. Cost structure of the Company, economy scale. 4 d. FiveRead MoreHtc Assignment2695 Words   |  11 PagesSubmitted To: Name: Zeeshan Iqbal Name: Mr. Atif Enrollment No: 01-120111-063 Visiting Faculty DEVELOPING MARKETING STRATEGIES AND PLANS Marketing and Customer Value The Value Delivery Process HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System, its market share has been increased rapidlyRead MoreHtc Assessment Essay3584 Words   |  15 PagesAnalysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 3.3 5 Force Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 4.0 Internal Resources†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 5.0 Strategy Option for HTC†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 5.1 Business Level Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 5.2 Corporate level strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 6.0 Conclusion and Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 Executive Summary Background and Mission The Taiwanese based companyRead MoreMarket Segmentation Htc Desire1134 Words   |  5 PagesMarket Segmentation HTC Desire According to (Philip Kotler, 2008) â€Å"Market Segmentation is the subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. Smartphones went from being a luxury and became an everyday tool for executives, students, employees and even for those who do not need even 50% of the capacity of these magnificent examples phones. Thus, thanks to overcrowding and the entryRead MoreHtc Marketing and Logistics4129 Words   |  17 PagesMarketing Channel and Logistics of HTC Executive summary HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia, Samsung, Apple and RIM among others. To stay afloat in the competitive field of mobile technology, HTC has continued to undertake extensive RD in mobile technology, efforts which have been rewarded by the production of many ‘firsts’ including theRead MoreHtc Strategic Options1808 Words   |  8 PagesModel 4 4. Overview of HTC Company 4 5. External Analysis 4 5.1 Macro-environment (STEEP) 5 5.2 Industry Analysis 5 6. Internal Analysis and the matching of capabilities with Key Success Factors 7 7. HTC’s Competitive advantage 8 8. Strategic Actions required to meet KSF or turn KSF into competitive advantage 9 8.1 Innovation and Agility 9 8.2 Brand and Equity 9 8.3 Economies of scale 9 8.4 Financial Resources 9 8.5 Product Portfolio 10 8.6 Overall Growth Strategy 10 9. Conclusion 10 Read MoreEssay on Market Plan of Htc4251 Words   |  18 Pages1.0 Introduction Presentation of HTC Corporation HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan, which is one of the most influential, creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion, 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Senseâ„ ¢ operating systems (HTC Annual Report, 2010). Focusing on smartphone market; devoting to innovation and design